Spoonfull of Hope
Created for the Delaware Ronald McDonald House’s new chef program, Spoonful of Hope aims to elevate the quality and variety of meals offered to families—while continuing to foster community through volunteer participation.
I designed a logo that is fun, warm, and accessible, keeping both the audience and brand in mind. Using RMH’s official typeface ensured cohesion with their existing identity, while the playful composition adds a fresh, inviting tone. The stacked wordmark subtly forms the shape of a bowl, with an illustrated spoon scooping from the top—visually reinforcing the program’s name and purpose.
This identity helped launch the program with a sense of heart and clarity, supporting its mission to nourish both body and spirit.
