Project Recover Brand Refresh
This brand refresh was designed to visually tell the story of Project Recover’s mission: bringing home Americans missing in action and honoring their service. The updated identity includes an expanded color palette, new typefaces, and a refined graphic system—along with a full suite of social media templates to support consistent storytelling.
As art director and lead designer, I oversaw the project from concept to final rollout. One of the key challenges was capturing the emotional complexity of the organization’s work—a balance of reverence, hope, and remembrance. A recurring triangular motif nods both to the logo and to the folded American flag, symbolizing the sacrifice of those who have served.
Below, you’ll find galleries showcasing the brand system, marketing collateral, and redesigned website.
Brand Refresh:
Website Redesign:
Marketing Material:
