Jerome Fisher M&T Social Media Campaign
As Art Director at Fiore Design, I led the creative strategy and design for a social media campaign aimed at increasing awareness and driving website traffic for the Jerome Fisher Program in Management & Technology at the University of Pennsylvania.
Targeting high school students, parents, and counselors, the campaign combined alumni spotlights, student voices, and text-driven carousels to showcase the unique value of this dual-degree program. While staying within Penn’s brand guidelines, we introduced an oversized ampersand as a bold, unifying graphic element—reinforcing the program’s cross-disciplinary nature and helping it stand apart from other Ivy League undergraduate offerings.
The campaign successfully elevated the program’s visibility and earned a 2024 GDUSA Award for excellence in design.
