GSK Historical Artifacts

I concepted, art directed, and designed a wall display to feature historical pharmaceutical artifacts for GSK, collaborating with my team at Fiore Design. The design had to seamlessly integrate with existing elements, including shelving and a monitor.

To enhance the display, we transformed the original four shelves into two showcase units that provide protection for the artifacts while maintaining visual clarity. The bottom shelf was covered with a graphic containing descriptive text about the displayed items, while the artifacts were arranged chronologically—from older to newer pieces—to tell the story of GSK's growth.

A personal touch to the design was the hand-painted “Glaxo” logo, created to resemble a historic ghost sign. To complete the display, we framed historic GSK posters above the artifact shelves, reinforcing the company’s legacy and evolution.