Aramark Fresh 2 Go
As art director and lead designer for Aramark’s Fresh 2 Go line at JPMorgan Chase, I collaborated closely with the client to create a cohesive packaging design system for multiple food types and recipes.
The challenge was to design packaging that could accommodate a wide range of recipe lengths while ensuring that both the shortest and longest recipes fit seamlessly on the main marketing face. I utilized data merge to dynamically adjust the content, ensuring accurate and consistent nutritional information across all packaging variations.
This project not only streamlined packaging design but also provided a flexible solution for a diverse product range, maintaining clarity and visual appeal for the Fresh 2 Go brand.
